A major rush for its small car Nano, which is being launched on March 23, Tata Motors has ensured that the car can be booked at multiple points. A customer can book the car at any Tata dealership, any Croma outlet, any Westside outlet and the booking can even be made online.
To book the car, the customer will have to fill a Rs 300 application form and deposit an amount equal to 70 to 80 per cent of car’s price as booking amount. The form can be deposited at any SBI branch or the place, where it was bought and the payment can be made through a draft or cheque.
Along with the application, an address proof is also needed and that could be a copy of the Voter ID, passport or driving license.
Meanwhile, Tata Motors is gearing up for the launch of the car as the demand is expected to be more than what the company can produce now. The Pantnagar plant of the company can make 50,000 to 60, 000 cars and this will is far less than the consumer demand.
It’s only after the plant in Gujarat becomes operational that the company will be able to cater to the customer demand, analysts say. They are also putting a question mark over how long the company can sustain the Rs 1 lakh mark.
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