Harley-Davidson Motor Company is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.Harley-Davidson attracts a loyal brand community,with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004).In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson,the same year that the Motor Company celebrated its 100th birthday. The Motor Company supplies many American police forces with their motorcycle fleets.
The picture you are viewing is one of the model of Harley-Davidson named ,Softail.These big-twin motorcycles capitalize on Harley's strong value on tradition. With the rear-wheel suspension invisible on the bottom of the frame, they are visibly similar to the "hardtail" choppers popular in the 1960s and 1970s, as well as from their own earlier history. In keeping with that tradition, Harley offers Softail models with "springer" front ends and "heritage" styling that incorporate design cues from throughout their history.
Harley-Davidson
Founded-1903
Founder-William S. Harley,Arthur Davidson,Walter Davidson,William A. Davidson
Headquarters-Milwaukee, Wisconsin, USA
Key people-James L. Ziemer (CEO)Thomas E. Bergmann (CFO)James A. McCaslin (div. President & div. COO)Sy Naqvi (President, Harley-Davidson Financial Services)
Industry-Recreational vehicles
Products-Motorcycles
Revenue-▲ 8.8 billion (USD) (2008)
Employees-9,700 (2006)
Subsidiaries-Buell
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